BUSINESS WRITING

需要快速提高应用水平的人

LEARNING OBJECTIVES:
To learn how to write the most useful business writing format, such as report、memorandum、E-mail、note and fax;
To learn & practice useful phrases for report/presentation writing;
To learn how to describe upward & downward trends;
To practice comparing facts & figures;
To learn vocabulary for describing graphs & diagrams;
To communicate with other companies’ Executives and HRs

Six Tips for Effective Writing
1. Mind maps and planning.
2. Logical sequencing and organization.
3. Identifying your audience.
4. KISS (Keep It Short and Simple).
5. Active and passive sentences.
6. Less is more.

The Essentials
1. Formal and informal writing styles.
2. Rereading and proofreading.
3. Punctuation.
4. Abbreviations (when and when not to use them).

External Correspondence
1. Introduction.
2. Openings and closings.
3. Standard Phrases.
4. Layout
5. Faxes.
6. Review of pre-course assignment.
7. Complaint and response letters.

Internal Correspondence
1. Memos.
2. Emails.

Procedures
1. Writing instructions.
2. Sequencing information logically
3. Selecting relevant information.
4. Select appropriate language.

Describing and Comparing Trends
1. What is a trend?
2. Useful phrases for report and presentation writing.
3. Learning to describe trends.
4. Comparing facts and figures.
5. Vocabulary for describing graphs and diagrams.

Selecting Relevant Information
1. What is relevant?
2. How to emphasis important information.
3. Using PowerPoint presentations.

Meetings
1. Meeting invitations.
2. Responding to an invitation.
3. Writing meeting minutes.
4. Memos of recommendation.
6. Action Reports.

Reports
1. Analyzing reports.
2. Report Layouts.
3. Selecting relevant information.
4. Writing Reports.

Senior Native American Trainer : Clayton
Clayton has provided advanced business training for business professionals throughout Asia for nearly ten years. Although he hails from the US Capitol of Washington D.C., he spent over twelve years in Asia during his youth while accompanying his father on his foreign service assignments throughout the world.

Clayton graduated from MIT with a degree in Aeronautical & Astronautical Engineering, then joined the US Air Force as an officer, working on very high-priority Satellite and NASA space shuttle projects. After excelling in the US Air Force, he joined IBM to market aerospace contracts to government agencies, including NASA, JPL and select Defense agencies. Later, he entered the civilian side of engineering, and achieved notable successes in various capacities, ranging from Project Engineer to Business Development Manager - and in a wide variety of engineering and manufacturing sectors.

During the late 1970´s and into the 1980´s, Clayton provided engineering consulting services to his father, who was selected by US President Jimmy Carter to be the chief US interpreter during the historic meetings between Premier Deng Xiao Ping and President Carter. Subsequent to the re-establishment of US-China relations, he advised his father, who was selected to be chief interpreter on various US-China negotiations, including those for the sale and implementation of China´s IBM-developed Air Traffic Control System, the launching of US satellites on China´s Long March space launcher, and the arrangement of Good Will tours of both Chinese and American government leaders to America and China respectively.
During the early 2000´s Clayton became convinced that future economic growth opportunities were shifting to China, and came to China to participate in the dynamic economic marketplace of Shanghai. Clayton soon formed a consulting company, specializing in foreign investment in Shanghai, which has subsequently shifted to advising Chinese investors in US investment and partnership opportunities.

Clayton soon discovered that there was a very pressing need in the local business arena for high-level Business English communication skills, since China and Shanghai were rapidly emerging into the very center of global commerce. In order to fulfill this need, Clayton joined highly reputable Business Training enterprises and delivered top-level business training programs that went beyond the basics of language - but into the customs, rituals and processes endemic to the western business world.

Clayton brings all his professional and personal experience to the seminars and in a highly engaging style as well. His
method is to get clients to first understand the concepts and customs behind the various Business English language constructs and western business practices, and then actively engage the clients in simulated scenarios to reinforce student absorption of the lesson or seminar content. In addition, for specialized business training engagements, Clayton advises clients on how to successfully advance their careers in the multinational corporate environment.

Clayton is one of proud founding member of Vcareer, and guides other training staff in absorbing the highly successful training and consulting methodology that serves as the foundation for Vcareer´s respected reputation and documented success.