Mr. Yen has spent over 16 years working with in the US and Asia on business transformation, market expansion & business re-engineering initiatives. He has held 3 executive level and 1 Board position for global firms either entering into or expanding from China and has hands-on experience in all aspects of complex B2B sales, pre-sales, delivery, business development, China government relations program setup and team-based contract negotiation strategies in a diverse multi-cultural environment. In the last 7 years, Mr. Yen has specialized in Greater China related opportunities, both leading western companies into China and more recently helped a well known China/UK JV expand globally. Mr. Yen is currently based in Shanghai and currently provides investment research, advisory and training services to institutional investment firms and senior executives in multi-national companies expanding into or from China.
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培训受众:
课程收益:
本课程是为所有需要重新思考公司的战略问题，提升在战略角色和管理层面中所需要的知识技能，制定新战略决策的管理者和领导者提供一个导入的平台。
培训颁发证书:
课程大纲
1．为您的商业或组织设定清晰的目标
2．构建竞争优势
二、战略分析实践
1．利用各种工具分析和测评外部环境
2．如何分析经营业绩
3．推进战略框架
4．如何面对机遇和挑战
三、高效的战略规划
1．明确战略的类型和特点
2．明确公司战略、事业部战略、职能战略
3．制定可行性战略
4．战略抉择――建构可持续竞争优势
5．运用案例分析和实操演练深刻理解所学内容
四、战略计划评估
1．保持战略计划的灵活性，以适应企业内外部环境变化
2．战略计划与长期目标的统一
培训师介绍
本课程名称： 企业战略管理与规划
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