中外合作项目法国兰斯零售管理硕士学位_公开课

【课程设置】
本项目为法国兰斯高等工商管理学院授予的零售管理硕士学位课程，将开设基础专业课、核心专业课共19门，企业实习报告或个人商业创业计划或毕业论文一篇。
1、基础课程：
中方教师承担：中国的零售管理、中国零售业法规、组织结构和人力资源管理、信息系统、供应链管理
法方教师承担：全球零售业概况、零售营销、零售战略、财务和运营尺度、商业计划（1）
2、核心课程：
中方教师承担：团队建设和人员管理、谈判技巧与购买管理、营销情报和数据管理、互联网零售、小型商业组织和连锁经营
法方教师承担：商店气氛与推销、地域营销和布局、客户关系管理、商业计划（2）
3、实习和论文（由法方教师指导）：企业实习或个人商业创业计划或商业计划或论文答辩
4、部分课程介绍：
1、Global Retailing Overview
Value Added Management; Evolution of Retailing; Understanding the stakes and mergers from a global point of view; Understanding the global business model of retailing
2、Retail Marketing
The role of Marketing in retailing; Identifying and Understanding Consumers; Information Collection and Processing in Retailing; Developing Merchandise Plans; Pricing in Retailing; Retail Image and Promotional Strategy
3、Financial and Operational Dimensions
Finance basics for supermarkets; Understanding finance stakes in distribution and value added development in Chinese companies
4、Information Systems and Supply Chain Management
EDI and ECR; Database and datamining in Retailing; Supply chain management
5、Organisation structure and HR Management
Managing Managers for performance; Motivating and training people in retailing; Retailing Organization structure
6、Retailing Strategy
The value added strategy; Store & nonstore based retailing; Store formats and channel behavior; Building and sustaining relationships in retailing
7、Retailing Management in China
The common problems in China, why some international big brands fail in China while not-as-professional smaller local brands prosper?
8、Store Atmosphere and Merchandising
Understanding the impact of store atmosphere and merchandising on customers decision making and store patronage. Students must be able to manage these variables to achieve competitive advantage in the market place
9、Marketing Intelligence and Database Management
Producing new data and being able to draw relevant information from existing retailing databases. The main goal of this course is to know how to handle this data and transform it into information about customers and competitors.
10、Small Business Organization and Franchising
Franchising is one of the main forms of development in retailing nowadays. This class proposes to take a look at the specificities of the franchising system as well as other forms of small retailing
11、Geo-marketing and Location
There are three main factors for success in retailing: location, location and location. The main goal of this class is to understand the process of choosing store location and the new techniques based on geography introduced to help marketers in this task.
12、Internet Retailing
After the initial euphoria and the disappointment that followed, what are the future prospects for Internet Retailing? This course takes a look at retailers that use internet and how internet is reshaping the retailing industry.
13、Negotiation skills and purchasing management
The main goal of this course is to understand the negotiation process and purchasing management in the retailing industry.
14、Team building and personnel management
Since nobody can be competent in everything, we have to work as a team to achieve excellence. Team building and how to manage people in retailing is the focus of this course.
15、Customer Relations Management
Customer relations management is the new tenet in modern retailing. Understanding that the customer is not in the store for a transaction, but for a life-long relationship (if they are satisfied) is one of the most important issues in retailing today. How to handle CRM is the main goal of this course.
资深实战的讲师团队――邀请国内胜任素质资深实战专家、人才测评行业知名的资深专家团队，他们不但具有人力资源、企业管理或心理学的博士学历，而且拥有近10年为企业服务的、丰富的人才测评实战经验。
成熟的胜任素质模型构建与人才测评方法与工具――本次训练营将引入国内外胜任素质模型构建与人才评价领域近年来最先进的方法和工具，包括胜任素质模型构建的归纳法、演绎法、标杆法、问卷法等经典方法和典型案例；包括人才测评领域的行为面试法（BEI）、无领导小组讨论（LGD）、公文处理测验（In-Basket）和角色扮演（Role-Play）等最常用的测评技术及其典型运用模式。
演练式的授课模式――打破传统的“理论讲授多，实践操作少”的模式，突出实践操作，分享真实案例。采用“观点分享、案例研讨、模拟演练、答疑解惑”的方式学习最前沿、最实用的人才测评技术。
标杆企业学习――对标国内知名企业建立人才评价体系的优秀经验，借鉴学习同行的先进做法，提升所在企业的人力资源管理水平。
【开学时间】拟定于2008年10月分开学。

【入学资格】
凡拥有中华人民共和国教育部认可的国民教育系列专科或本科毕业证书或国际同等证书的专科毕业生或本科毕业生，不论国籍，均可报名参加学习。

【入学要求】
1、学员必须参加学校兰斯项目办公室组织的入学面试；
2、学员必须有大学英语六级（以上）或同等的英语水平；
3、大专以上学历的报名学员须具有五年以上相关工作经验；
4、本科以上学历的报名学员必须具有三年以上相关工作经验。

【报名程序】
1、填写报名申请表
2、申请者须提供的证明材料有：
（1）填好的中、英文申请表一份
（2）两寸护照相片四张
（3）大学成绩单：中英文原件各一份
（4）毕业证、学位证复印件各一份
（5）英语水平证明（雅思、托福、CET6等）
可电话报名；也可现场当面报名。

【入学流程】
1、面试：综合素质全面考核，择优录取；对外经济贸易大学发放录取通知书。
2、交费：接到录取通知书后交纳学习费用。
3、注册：交纳学费之后进入注册程序，填写注册表。
4、报到：领取课件资料，准备开学。

课程介绍评价详情(0)

培训受众:

1、超市巨头如Carrefour(家乐福)，沃尔玛等零售行业的在职人员。
2、零售、连锁行业的中高层管理人员。
3、具有零售、管理相关专业背景，希望进入零售领域，从事零售管理工作的人士。
4、渴望继续深造的本科以上学历或大专学历并具有丰富的相关工作经验者。
上述人员应具有较好的英语听说读写能力（通过大学英语六级或同等水平），并能适应英文授课环境。