强化英文写作力（中英文双语教学）_公开课

课程收益:

1. Understand the importance of knowing your audience and purpose for writing.
2. Select and evaluate your information.
3. Use practical strategies for planning complex documents.
4. Select the most appropriate kind of written communication for any situation
5. Apply various strategies for sorting information.
6. Use accepted layout.
7. Give clear, precise instructions in written form.
8. Follow accepted conventions of format to make a letter readable.
9. Include information appropriate to the purpose.
10. Use words, sentence forms, structure and style appropriate to the readers.

课程大纲

Chapter 1:
1. Brainstorm Session: Sharing experiences of problems in modern communication
• Analysis – Why did they happen?
• Preventing future problems
2. Changing your mindset for effective & modern communication
• Receiver Perception
• Open minded approach
•Confidence Building

Chapter 2:
1. Tips for Effective Writing
• Think & Plan
• Write a Logical Outline
• Know your audience
• KISS
• Less is more

Chapter 3:
1. Language Style Differences
• Cross-Cultural Understanding
• British versus USA
• China

Chapter 4：
1. Structuring
• Basic Guidelines
• Sequencing information logically
• Selecting relevant information
• Paragraph Linking
• Structure exercise

Chapter 5：
1. Standard Phrases
• Phrases for Opening and Closing
• Standard Phrases in Correspondence
• Writing exercise on above

Chapter 6：
1. Understanding differences in “ Tone ”
• Analysis of Tone in E-mails
• How to use modal verbs for tone
• Tone: Diplomatic Language

Chapter 7：
1. Preparing for Difficult Situations
• Complaints
• Apologies
• Bad News
• Greetings & Wishes

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