4.全能营销陈述技巧 * 针对不同的听众的演讲技巧 * 针对不同场所的演讲技巧 * 针对不同目的的演讲技巧 * 针对不同时间段的演讲技巧 * 针对不同的听众人数的演讲技巧 * 模拟训练和反馈点评 * 练习 1. Presentation skills in marketing activity * Concept and importance * 2 key points of effective presentation * Marketing presentation objectives and preparation process
2. Analysis of internal and external audience value * Transforming audience’s demand by establishing creative marketing models * Reinforcing communication and reaching consensus with audience * Understanding and guiding conversation
3. Convincing marketing presentation skills * Building logic framework of presentation * PPT and other visual aids preparation * Verbal communication during the presentation * Preparing to give feedback to your audience at any time
4. All climate presentation skills * Presentation skills to different audiences * Presentation skills at different locations * Presentation skills for different purposes * Presentation skills at different time frame * Presentation skills in different group size * Stimulation and feedback / comments * Practice
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课程介绍 评价详情(0)
培训受众:
课程收益:
本课程旨在强化营销人员向内部外部客户展示和推荐产品和策略过程中的表达能力和说服能力，从而帮助营销人员全面提升产品推广的有效性，增加公司内外客户的认同感和参与感。
课程大纲
* 营销策划陈述的重要性
* 有效营销陈述的两大要点
* 营销陈述的目的和准备流程
2.内外客户价值分析
* 转化客户的需求，建立创造性的营销模式
* 强化沟通，与内外客户达成需求共识
* 把握了解和引导听众的谈话路径
3.富有说服力的营销陈述技巧
* 建立介绍与陈述内容的逻辑框架
* PPT和其他视觉材料准备
* 营销陈述中的语言沟通技巧
* 随时准备对听众的反应做出反馈
4.全能营销陈述技巧
* 针对不同的听众的演讲技巧
* 针对不同场所的演讲技巧
* 针对不同目的的演讲技巧
* 针对不同时间段的演讲技巧
* 针对不同的听众人数的演讲技巧
* 模拟训练和反馈点评
* 练习
1. Presentation skills in marketing activity
* Concept and importance
* 2 key points of effective presentation
* Marketing presentation objectives and preparation process
2. Analysis of internal and external audience value
* Transforming audience’s demand by establishing creative marketing models
* Reinforcing communication and reaching consensus with audience
* Understanding and guiding conversation
3. Convincing marketing presentation skills
* Building logic framework of presentation
* PPT and other visual aids preparation
* Verbal communication during the presentation
* Preparing to give feedback to your audience at any time
4. All climate presentation skills
* Presentation skills to different audiences
* Presentation skills at different locations
* Presentation skills for different purposes
* Presentation skills at different time frame
* Presentation skills in different group size
* Stimulation and feedback / comments
* Practice
本课程名称： 市场方案的超级演示
查看更多：市场营销公开课