5.产品的上市计划 * 产品的功能分析 * 该产品对其它产品的影响分析 * 产品的毛利分析 * 总体策略 * 营销组合 * 费用预算 1. Overview of new product development and launch * Definition of new product development and launch * Key issues of launch failure * New product launch process in general
2. Analyzing your customer’s need * Determining your target customer * Clients’ buying-decision analysis * Target market size estimation
3. Analyzing your competitors * Competition degree analysis * Identifying your main competitors * Analyzing your competitor’s reaction
5. Planning your products launching * Functional analysis of the product * How this product interact with other products * Profit analysis * General strategy * Marketing mix * Marketing cost and budget
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课程介绍 评价详情(0)
培训受众:
* 有经验的产品经理
课程收益:
课程大纲
* 概念界定
* 上市失败原因分析
* 上市操作基本流程
2.顾客的需求分析
* 顾客的需求偏好分析——确定你的目标客户
* 顾客的购买决策分析
* 市场容量估计
3.竞争分析
* 市场竞争程度分析
* 识别主要的竞争者
* 竞争者的反应分析
4.产品的市场定位
* 产品差异化分析
* 市场细分
* 市场定位
5.产品的上市计划
* 产品的功能分析
* 该产品对其它产品的影响分析
* 产品的毛利分析
* 总体策略
* 营销组合
* 费用预算
1. Overview of new product development and launch
* Definition of new product development and launch
* Key issues of launch failure
* New product launch process in general
2. Analyzing your customer’s need
* Determining your target customer
* Clients’ buying-decision analysis
* Target market size estimation
3. Analyzing your competitors
* Competition degree analysis
* Identifying your main competitors
* Analyzing your competitor’s reaction
4. Determining product positioning
* Product differentiation analysis
* Market segmentation
* Market positioning
5. Planning your products launching
* Functional analysis of the product
* How this product interact with other products
* Profit analysis
* General strategy
* Marketing mix
* Marketing cost and budget
本课程名称： 新产品如何上市
查看更多：市场营销公开课