七步成功商业计划

资料简介：

1 How to Create a Compelling Company
Story That Inspires Employees to Excel 1
The Company Story: The “Single Most Powerful Weapon”
in Preparing a Business Plan 2
The Three Reasons Company Stories Fall Short of
Expectations 3
When a Story Is Badly Told 4
When the Story Pieces Don’t Add Up 5
When the Story Isn’t Believable 5
The Antidote to a Badly Managed Story 5
How Slogans Work as Windows Into Your Company 6
Organizational Energy Fields: The Invisible Forces
That Hold Your Company Together 10
Fields of Belonging 11
Fields of Challenge 11
Fields of Purpose 12
Fields of Contribution 12
……