资料简介：
Part One: Blue Ocean Strategy1 Creating Blue Oceans 3
2 Analytical Tools and Frameworks 23
Part Two: Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries 47
4 Focus on the Big Picture, Not the Numbers 81
5 Reach Beyond Existing Demand 101
6 Get the Strategic Sequence Right 117
7 Overcome Key Organizational Hurdles 147
8 Build Execution into Strategy 171
9 Conclusion: The Sustainability and Renewal
of Blue Ocean Strategy 185
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