1.设计思维的起点：约束vs需求* 企业和职场人的问题与挑战* 什么是设计思维* 重新认识“约束”&“需求”* 设计思维的开始2.移情：换位思考* 创新的空间* 从观察到洞察* 换位思考* 变需要为需求3.思维过程：更深入的挖掘和提炼* 创意的生成* 汇聚和发散* 辅助创意的多种途径和工具* 分析与综合4.多种方案：模型、测试、迭代* 用手来思考* 用模型来测试* 迭代的跨行业* 现场也跨行业5.设计客户体验* 想法需要被检验* 让客户参与其中* 关注体验的必要* 从想法到行动6.分享与传播* “最佳实践”为何横行* 好故事对解决问题的意义* 怎么做* 广义的设计思维7.组织能力* 一种系统化的创新方法* 从方法到个人能力* 管理创新和组织能力* 解决身边的实际问题1. Start of design thinking: constraint vs needs* Problems and challenges for individuals and organizations.* What is design thinking* To refresh “constraint” & “needs”* The starting of design thinking2. Empathy: transpositional consideration* The space for innovation* From observation to insight* Transpositional consideration* Changing needs to demands3. Thinking process: exploring and extracting* Shaping of ideas* Assembling and divergence* Tools to support ideas* Analysis and integration4. Multiple solutions: models / test / iteration* Thinking by hand* Testing by model* Cross-industry “iteration”* Cross-industry “field”5. Designing the customer experiences* Ideas need testing* To get customers involved* Why to care experiences* From ideas to actions6. Sharing and spreading* Why is “best practice” so popular* Good story for problem solving* How to share and spread* Generalized design thinking7. Organizational ability of innovation* Systematic methods for innovation* From methods to ability* Organizational ability of managerial innovation* Solving actual problems
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本课程名称： 设计思维:开发创新潜能
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