1. Defining the role of sales & marketing assistant * The function of sales and marketing in a company * The role and relationship of an assistant with her / his colleagues or sales staff * How to become an excellent sales assistant
2. Following up the sales & marketing activities * Creating follow-up tools for sales and marketing activities * Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers * How to develop new customers * Differences and relationships between marketing and sales * Utilizing exhibition as an effective tool
3. Understanding the budget * Budget forecast, calculation and control * Determing the costs * Categorizing budgets: customer service fee, commercial activity fee and etc. * Credit management * Related finance knowledge for building budget
4. Preparing & organizing the sales staffs’ meeting * Organizing the annual meeting * Service before, during and after the meeting * Preparing the relevant slides and documents, etc.
5. Communicating with your clients by telephone * Making appointments - the first step to lock the customer * Communication skills with potential customers * Satisfactory customer services
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课程介绍 评价详情(0)
培训受众:
* 销售市场部助理
* 商务经理助理等
课程收益:
本课程有助于销售助理在销售职能的四个关键领域中发挥更大的作用：客户关系、销售支持、业务的绩效管理和销售团队的激励。
课程大纲
* 确定销售在企业中的地位
* 助理与同事及销售人员的定位与关系
* 如何做一名出色的销售助理
2.销售与商务活动跟踪
* 建立销售与商务活动跟踪工具
* 销售人员对业绩、定额制定、质量目标的比较
* 开拓潜在的客户与沉睡中的客户
* 市场与销售工作的区别与关系
* 有效利用展会
3.了解销售预算，有力配合上司的工作
* 预测、计算和控制预算
* 成本确定
* 各种分类预算：客户服务、活动经费、商务活动开支
* 协助上级做好应收帐款的信用管理工作
* 销售预算中相关的财务知识
4.组织销售人员会议
* 组织年度大会
* 会前、会间、会后的服务
* 准备会议所用各种资料，幻灯片等
5.如何与客户进行电话交流
* 确认约会——锁定客户的第一步
* 与潜在客户联络的技巧
* 令人满意的客户服务
1. Defining the role of sales & marketing assistant
* The function of sales and marketing in a company
* The role and relationship of an assistant with her / his colleagues or sales staff
* How to become an excellent sales assistant
2. Following up the sales & marketing activities
* Creating follow-up tools for sales and marketing activities
* Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers
* How to develop new customers
* Differences and relationships between marketing and sales
* Utilizing exhibition as an effective tool
3. Understanding the budget
* Budget forecast, calculation and control
* Determing the costs
* Categorizing budgets: customer service fee, commercial activity fee and etc.
* Credit management
* Related finance knowledge for building budget
4. Preparing & organizing the sales staffs’ meeting
* Organizing the annual meeting
* Service before, during and after the meeting
* Preparing the relevant slides and documents, etc.
5. Communicating with your clients by telephone
* Making appointments - the first step to lock the customer
* Communication skills with potential customers
* Satisfactory customer services
本课程名称： 销售与市场部助理
查看更多：销售管理公开课