1. Concerning the market and improving the sales achievement * The market’s focus * The differences between sales and marketing * Market research builds the sales
2. Looking for opportunities in the market * Analysis of macro-environment * Theory development of marketing * Product life cycle * Customer’s needs theory * Ability analysis of corporation * Market research
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培训受众:
课程收益:
本课程可以帮助销售人员关注市场共性、深挖客户个性、建立和竞争对手的比较优势。
课程大纲
* 市场关注重点
* 销售和市场的区别
* 市场调研对销售工作的促进
2.寻找市场机会
* 宏观环境分析
* 营销理论的演变
* 产品生命周期
* 客户需求理论
* 企业能力分析
* 市场调研
3.确定目标客户
* 市场细分
* 产品设计
* 产品组合
* 产品定位
* 定价策略
* 市场调研
4.获得客户认可
* 品牌策略
* 广告策略
* 渠道策略
* 促销策略
* 市场调研
5.关注竞争对手
* 对手是谁
* 市场定位
* 寻找差异化
1. Concerning the market and improving the sales achievement
* The market’s focus
* The differences between sales and marketing
* Market research builds the sales
2. Looking for opportunities in the market
* Analysis of macro-environment
* Theory development of marketing
* Product life cycle
* Customer’s needs theory
* Ability analysis of corporation
* Market research
3. Defining your target customers
* Market segmentation
* Product design
* Product mix
* Product location
* Price strategy
* Market research
4. Obtaining customer’s approval
* Brand strategy
* Advertising strategy
* Channel strategy
* Promotion strategy
* Market research
5. Keeping your eyes on your competitors
* Who are competitors
* Market positioning
* Searching differences in the market
本课程名称： 职业销售必备的市场思维
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