你的位置: 首页 > 公开课首页 > 市场营销 > 课程详情

details

工业营销(英文授课)B2B Marketing (in English)

质量保证
暂无评价   
  • 开课时间:2015/07/09 09:30 已结束
  • 结束时间:2015/07/10 17:30
  • 开课地点:上海市
  • 授课讲师: Kitty
  • 课程编号:268780
  • 课程分类:市场营销
  •  
  • 收藏 人气:900
你实际购买的价格
付款时最多可用838淘币抵扣838元现金
购买成功后,系统会给用户帐号返回的现金券
淘课价格
5590
你还可以: 收藏

培训受众:

* Product managers, marketing managers in B2B industry
* Project managers
* Technical or sales managers in B2B industry

课程收益:

The environment of the B2B sectors is increasingly complex and dynamic. B2B marketing is specific to its context and its clients. This training in B2B marketing can help participants to adapt its marketing to specific markets and constraints in B2B industry.

This course will help participants to:
1. Position marketing actions in the company
2. Acquire marketing methods and tools specific to B2B industry

课程大纲

1. Specificities of B2B marketing
* B2B clients: decision system, amount involved, purchasing criteria, and industry value chain
* The axes of differentiation in industry and B2B services
* The marketing approach applied to industry and B2B services

2. Analysis of B2B markets
* The five sources of potential competition in B2B market
* Major changes in the environment
* The marketing monitoring: identifying the best sources of information

3. B2B marketing strategies
* From analysis to strategy: SWOT
* Segmentation of industrial market and B2B services
* Choice of higher value markets: IAC method
* The strategic analysis models focused on B2B

4. Offers in B2B markets
* The B2B marketing mix
* The concept of aggregate supply and related services.
* B2B profitability ratios

5. Innovation of B2B marketing
* From the sale of goods in right to use: a new type of consumption
* Customer experience: a new field of differentiation
* The sources of innovation in the life cycle

6. From marketing plan to business action plan
* Milestones, process and tools
* B2B specificities of communication
* Market access by multichannel

7. The management of customer relationships in B2B
* Satisfaction of needs and loyalty over the long term
* Synergy - commercial marketing: key moments and tools

8. The key success factors of B2B marketing
* Role of B2B marketing manager
* The 7 winning marketing behaviors

本课程名称: 工业营销(英文授课)B2B Marketing (in English)

查看更多:市场营销公开课

  • 上一篇: 服务营销
  • 下一篇:
  • it ie access 相关的最新课程
    讲师动态评分 与同行相比

    授课内容与课纲相符00%

    讲师授课水平00%

    服务态度00%