1. Strategic management concept and development * Definition and importance * Development history and trend
2. External analysis * Macro environment analysis - PEST * Industry and competitive analysis - 5 force * Customer needs analysis
3. Internal audit * Analysis of company resources and capability, like business composition and profitability * Identifying the core competence within the value chain * Establishing business intelligence system
4. Determining strategic ives * Definition of corporate vision, mission and value * Settlement of corporate strategic ives
5. Basic corporate strategies * SWOT matrix * Boston matrix * Industry, product life cycle strategy development * Diversification vs. specialization
6. Competitive strategy * Cost first * Differentiation * Key point focus * Competitive positioning strategy
7. Cooperation strategy * Outsource vs. alliance * M&A * Vertical integration vs. internationalization strategy
9. Strategy implementation and controlling * Opportunity and resource mergeration * KPI and evaluation of strategy controlling * Implementation and adaptation
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课程介绍 评价详情(0)
培训受众:
课程收益:
本课程通过战略管理知识和技能的培训与普及，使企业高管和各个部门的负责人对战略管理的本质和分析决策方法，有一个全面的认识和了解，同时帮助管理层开拓管理思维，进一步加强公司的核心竞争力，全面提升战略规划，战略布局和战略执行、监控的能力。
课程大纲
* 概念和重要性
* 发展历程和趋势
2.外部环境分析
* 宏观环境分析——PEST
* 行业和竞争对手分析——5 Force
* 客户需求分析
3.内部环境审计
* 企业内部业务构成、盈利状况等资源和能力分析
* 从价值链到企业核心能力的界定
* 企业内外环境分析信息系统建立
4.战略目标设定
* 企业愿景，使命，价值观的定义
* 企业战略目标设定
5.公司基本战略选择
* SWOT矩阵
* 波士顿矩阵
* 行业、产品生命周期法
* 多元化和专业化战略
6.公司竞争战略选择
* 成本领先战略
* 差异化战略
* 重点集中战略
* 竞争地位性战略
7. 公司合作战略选择
* 公司外包战略和战略联盟
* 收购与兼并战略
* 一体化和国际化战略
8.公司职能战略匹配
* 职能战略的基本内涵
* 营销战略
* 财务战略
* 生产战略
* 研发战略
* 人力资源战略
9.战略的实施和控制
* 机会和资源的结合
* 战略控制的KPI和评估方式
* 战略执行和调整
1. Strategic management concept and development
* Definition and importance
* Development history and trend
2. External analysis
* Macro environment analysis - PEST
* Industry and competitive analysis - 5 force
* Customer needs analysis
3. Internal audit
* Analysis of company resources and capability, like business composition and profitability
* Identifying the core competence within the value chain
* Establishing business intelligence system
4. Determining strategic ives
* Definition of corporate vision, mission and value
* Settlement of corporate strategic ives
5. Basic corporate strategies
* SWOT matrix
* Boston matrix
* Industry, product life cycle strategy development
* Diversification vs. specialization
6. Competitive strategy
* Cost first
* Differentiation
* Key point focus
* Competitive positioning strategy
7. Cooperation strategy
* Outsource vs. alliance
* M&A
* Vertical integration vs. internationalization strategy
8. Functional strategy
* Basic definition of functional strategy
* Marketing strategy
* Finance strategy
* Production strategy
* R&D strategy
* HR strategy
9. Strategy implementation and controlling
* Opportunity and resource mergeration
* KPI and evaluation of strategy controlling
* Implementation and adaptation
本课程名称： 战略思维全方位
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