6. 全能营销陈述技巧 * 针对不同的听众的演讲技巧 * 针对不同场所的演讲技巧 * 针对不同目的的演讲技巧 * 针对不同时间段的演讲技巧 * 针对不同的听众人数的演讲技巧 * 模拟训练和反馈点评 * 练习练习再练习 1. Presentation skills in marketing activity * Concept and importance * 2 key points of effective presentation * Marketing presentation objectives and preparation process
2. Analysis of internal and external audience value * Transforming audience’s demand by establishing creative marketing models * Reinforcing communication and reaching consensus with audience * Understanding and guiding conversation
3. Building logic framework of presentation * What are the main concerns of audiences * Establishing logic expression focusing on customer value * Intensifying the power of your expression - opening and closing
4. Effective response to audience’s objections * Why objections * Identification of 3 major types of objections * Focus on objection facts instead of audience * Methods and steps to handle objection * Demonstrating your interpersonal and professional skills to obtain agreement and support
5. Convincing marketing presentation skills * PPT and other visual aids preparation * Verbal communication during the presentation * 3 rules of non-verbal communication during the presentation * Preparing to give feedback to your audience at any time
6. All climate presentation skills * Presentation skills to different audience * Presentation skills to different location * Presentation skills to different purpose * Presentation skills to different time frame * Presentation skills to different group size * Stimulation and feedback/comments * Practice, practice and practice
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课程介绍 评价详情(0)
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课程收益:
本课程旨在强化营销人员向内部外部客户展示和推荐产品和策略过程中的表达能力和说服能力，从而帮助营销人员全面提升产品推广的有效性，增加公司内外客户的认同感和参与感。
课程大纲
* 营销策划陈述的重要性
* 有效营销陈述的两大要点
* 营销陈述的目的和准备流程
2.内外客户价值分析
* 转化客户的需求，建立创造性的营销模式
* 强化沟通，与内外客户达成需求共识
* 把握了解和引导听众的谈话路径
3.建立介绍与陈述内容的逻辑框架
* 听众最在意的是什么
* 建立针对听众价值的表达逻辑
* 强化表达力度的技巧运用——开场和结尾
4.有效应对听众的反对意见
* 为什么要提出异议
* 辨识三大类的反对意见
* “听众的反对”不是“反对的听众”
* 有效处理听众反对意见的方法和步骤
* 展示你的人际及专业能力，获得听众的认同
5.富有说服力的营销陈述技巧
* PPT和其他视觉材料准备
* 营销陈述中的语言沟通技巧
* 营销陈述中的非语言沟通的3个准则
* 随时准备对听众的反应做出反馈
6. 全能营销陈述技巧
* 针对不同的听众的演讲技巧
* 针对不同场所的演讲技巧
* 针对不同目的的演讲技巧
* 针对不同时间段的演讲技巧
* 针对不同的听众人数的演讲技巧
* 模拟训练和反馈点评
* 练习练习再练习
1. Presentation skills in marketing activity
* Concept and importance
* 2 key points of effective presentation
* Marketing presentation objectives and preparation process
2. Analysis of internal and external audience value
* Transforming audience’s demand by establishing creative marketing models
* Reinforcing communication and reaching consensus with audience
* Understanding and guiding conversation
3. Building logic framework of presentation
* What are the main concerns of audiences
* Establishing logic expression focusing on customer value
* Intensifying the power of your expression - opening and closing
4. Effective response to audience’s objections
* Why objections
* Identification of 3 major types of objections
* Focus on objection facts instead of audience
* Methods and steps to handle objection
* Demonstrating your interpersonal and professional skills to obtain agreement and support
5. Convincing marketing presentation skills
* PPT and other visual aids preparation
* Verbal communication during the presentation
* 3 rules of non-verbal communication during the presentation
* Preparing to give feedback to your audience at any time
6. All climate presentation skills
* Presentation skills to different audience
* Presentation skills to different location
* Presentation skills to different purpose
* Presentation skills to different time frame
* Presentation skills to different group size
* Stimulation and feedback/comments
* Practice, practice and practice
本课程名称： 市场方案的超级演示
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