4.善于发现结单信号并引导顾客结单 1. Awareness of the concept of value * Introduction of values * What are the key elements of value -importance of words, tone and behavior * Know not to get in position to receive a request for discount
2. Be able to understand and protect the value of luxury creations * Set a high initial requirement * Understand customers’ motivations * Refuse discount requests by using structured argument
3. Identify negotiation power cursors * Understand and identify your own negotiation power
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课程大纲
* 引入“价值”的概念
* 体现奢侈品产品价值的重要因素——用词、语调、行为的重要性
* 学会避免把自己置于只好接受顾客打折要求的位置上
2.学会耐磨抗压,并维护奢侈品的创意价值
* 高抛
* 理解顾客购买奢侈品的心理动机
* 依靠结构化论据,拒绝顾客对奢侈品作品打折的请求
3.识别谈判力量指针
* 理解并找出自己的谈判力量指针所在
4.善于发现结单信号并引导顾客结单
1. Awareness of the concept of value
* Introduction of values
* What are the key elements of value -importance of words, tone and behavior
* Know not to get in position to receive a request for discount
2. Be able to understand and protect the value of luxury creations
* Set a high initial requirement
* Understand customers’ motivations
* Refuse discount requests by using structured argument
3. Identify negotiation power cursors
* Understand and identify your own negotiation power
4. Engage customers to close deals
本课程名称: 维护奢侈品牌的创意价值——专卖店销售技巧
查看更多:销售管理公开课