3. Tactical pricing * Cost structure - Short-term fix cost and long-term flexible cost - The flexibility of tactical pricing - Balancing between price and quantity options * Choices - Market segment - Maximizing price - Short-term and long-term pricing - Pricing for your new and old customers
4. Pricing and quality * The complication for the product & service * Customer’s expectation * Price transparency * Customer accreditation * What your customers have known about your product
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课程介绍 评价详情(0)
培训受众:
* 产品/品牌经理
* 重要客户经理
课程收益:
本课程将和您一起深入分析这些问题，从而帮助您解决市场工作中的一块心病。
课程大纲
* 什么是定价策略
* 有效定价的因素
2.市场分析
* 需求分析
- 客户背景
- 对客户需求的影响
- 选择标准——购买者影响
* 竞争对象分析
- 市场信息
- 竞争对手优势
3.战术定价
* 成本结构
- 短期固定成本与长期变化成本
- 战术定价的灵活度的需要
- 价格与数量之间的权衡
* 选择
- 市场细分
- 价格最大化
- 短期定价与长期定价
- 新的与已有的客户定价
4.定价与质量
* 产品或服务的复杂性
* 客户的期望
* 价格透明度
* 客户信任度
* 客户所掌握的产品知识
1. Strategic objectives of pricing
* What is the pricing strategy
* Critical factors to pricing
2. Market analysis
* Demand analysis
- Customer’s background
- Effective factors
- Buying decision
* Competitor analyzing
- Market information
- Competitors’ advantages
3. Tactical pricing
* Cost structure
- Short-term fix cost and long-term flexible cost
- The flexibility of tactical pricing
- Balancing between price and quantity options
* Choices
- Market segment
- Maximizing price
- Short-term and long-term pricing
- Pricing for your new and old customers
4. Pricing and quality
* The complication for the product & service
* Customer’s expectation
* Price transparency
* Customer accreditation
* What your customers have known about your product
本课程名称： 如何有效定价
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