1. Different layout for different business written communication * Letters * Emails * Memos * Reports
2. Three important questions to ask in order to plan effective framework * WHY are you writing * WHAT do you want the reader to do * WHAT does the reader need to know 3. SOFAR strategy for organizing your writing * Salutation: Dear Mr/Mrs/Ms/Miss * Opening: background + purpose * Facts: reader’s information * Action: reader’s response * Remarks: polite closing
4. Tips to good business writing * Principle of “ABC” * To be courteous and considerate * Using appropriate tone * Writing naturally and sincerely * Remembering the “KISS” principle * Using modern terminology * Including essential details * Logical and clear structure * Using active not passive voice * Composing “CLEAR” communications
5. Net-etiquettes for email writing
6. Written commnucation structure for awkward situations * For persuasion * Responding to complains * Refusing a request
7. Pyramid principle for structuring business letter
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课程介绍 评价详情(0)
培训受众:
* 有兴趣进一步提升商务写作技能的人士
课程收益:
课程大纲
* 书信
* 电邮
* 备忘录
* 报告
2.计划一份书面商务沟通的3个必要问题
* 为什么要写这份书面沟通
* 你希望读者给你什么回应
* 读者需要知道什么信息
3.SOFAR构造书面沟通内容
* 称呼行
* 起始与背景段
* 信息与事实部分
* 回应要求段
* 收尾段
4.高效商务英文写作的技巧
* “ABC”法则
* 如何表现出礼貌与体谅
* 语气的选择
* 自然与真诚的措辞
* “KISS”原则
* 避免陈词滥调
* 加入重要事实
* 结构化的信息
* 正确选用主动与被动句式
* “CLEAR” 原则
5.电邮礼仪
6.困难情境的书面沟通
* 说服的信
* 应对投诉的信
* 拒绝要求的信
7.金字塔法结构化书信内容
1. Different layout for different business written communication
* Letters
* Emails
* Memos
* Reports
2. Three important questions to ask in order to plan effective framework
* WHY are you writing
* WHAT do you want the reader to do
* WHAT does the reader need to know
3. SOFAR strategy for organizing your writing
* Salutation: Dear Mr/Mrs/Ms/Miss
* Opening: background + purpose
* Facts: reader’s information
* Action: reader’s response
* Remarks: polite closing
4. Tips to good business writing
* Principle of “ABC”
* To be courteous and considerate
* Using appropriate tone
* Writing naturally and sincerely
* Remembering the “KISS” principle
* Using modern terminology
* Including essential details
* Logical and clear structure
* Using active not passive voice
* Composing “CLEAR” communications
5. Net-etiquettes for email writing
6. Written commnucation structure for awkward situations
* For persuasion
* Responding to complains
* Refusing a request
7. Pyramid principle for structuring business letter
本课程名称： 实用商务写作指南
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