资料简介：
•你想要什么？做一个设计 师？还是做一个创意总监？
Think Big
•我能给什么？
Think Different
•她（客户或是消费者）想要什么？
Think Simple
•Who are they? 客户是谁？
•What did they want? 她们想要什么？
•When did they need? 她们什么时候要？
•Where did they buy? 她们从哪儿接触到、买到？
•Why they choose us? 她们为什么会选择我？
•How can I satisfy them? 如何满足她们的需求欲望？
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