战略管理:竞争与全球化(英文版 13个PPT...
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资料简介:
一、StrategicManagementandStrategicCompetitiveness二、TheExternalEnvironment:OpportunitiesThreatsIndustryCompetitionandCompetitorAnalysis三、TheInternalEnvironment:ResourcesCapabilitiesandCoreCompetencies四、Business-LevelStrategy五、CompetitiveDynamics六、Corporate-
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