西交大的战略管理课件(一)(PPT 50页)
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STRATEGICMANAGEMENT:ConceptsandCasesforMBAClass131-132ZhangYongXi’anJiaotongUniversityMainIssuestobeCovered:Strategicmanagement--conceptenvironmentanalysis--externalandinternalstrategiesatdifferentlevelsstrategyformulationstrategyimplementationstrategyeva
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