战略营销与广告策划(PPT 66页)
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lts;agreeingonwhatistobeaccomplishedthroughtheorganization’sactivities.Selectinganaction-orientedgameplanthatindicateschosenobjectiveswillbepursuedandwhatentrepreneurial,competitive,andfunctionalareaapproachesmanagementwilladopttogettheorganizationi
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